Showing posts with label The Founder. Show all posts
Showing posts with label The Founder. Show all posts

Tuesday, May 9, 2017

"Founder" Ray Kroc & my abiding burger love


I was a guest at a social function at an area restaurant when a fellow conversant mentioned she was a vegan. She wasn’t belligerent or disdainful of my carnivore customs so I didn’t feel an urge to bop her on the head with a nearby salami. 

Plus, it gave me the opportunity to use one of my favorite lines without it appearing rehearsed.

“I admire your discipline and your motives,” I said, “but the chances of me ever becoming a vegan are about the same as me ever resuming my virginity.”

I mention this today because Ray Kroc’s restaurant is now offering hamburgers with popular toppings that would infuriate Ray Kroc.

I’m talking about guacamole, dijon, cilantro and — brace yourself — lettuce!

And if there’s one thing Ray Kroc hates, it’s lettuce. 

I know all this because I just forced my family to watch “The Founder,” starring Michael Keaton as Kroc. It’s terrific. You need to see it right away. I’ll watch it with you.

I’ll bring Happy Meals!

Did you know each and every day of the year, McDonald’s feeds 1 percent of the entire world population?

If my wife has anything to do with it, that number will be reduced by microscopic fractions.

Sympathetic to vegetarian impulses already, she now regard’s Kroc’s empire as pure evil. The movie is that powerful.

Almost as powerful as my near-weekly appetite for, say, a Big Mac & fries.

I, too, try and eat ethically, but sometimes my body just craves fuel that’s familiar.

For nearly every American that’s the Golden Arches.

It’s never great, but it always satisfies. So, in some ways, it’s like old M*A*S*H reruns I mentioned yesterday.

They’ll always be there when you need them.

Am I going to try any of the new fancy “craft” burgers McDonald’s is touting? Doubtful.

There are any number of great local restaurants that feature good burgers, and the ones I grill for myself and the family never miss the mark.

Plus, a really great burger is as much a result of situation as construction. I guess the best one I’ve ever had was when I was a kid on vacation at Ocracoke Island on the Outer Banks.

I don’t know where Mom and Eric were that day, but it was just me and Dad. I was probably 12.

I remember him getting the old Ford Fairmont stuck in a roadside dune about 3 feet in front of an big explicit sign that said, “DO NOT PARK ON ROADSIDE DUNES.”

The wheels spun, the sand sprayed. We were hopelessly stuck. I think we had to hike about five miles into town. Starved and grimy, I remember we passed two or three perfectly suitable restaurants until he found one to his liking.

The grill was behind the bar and the sizzle started right away. I don’t remember what was on that great burger. I just remember it being delicious and that the old man drank like 40 beers.

I’ll bet the old timers are still telling Paul Rodell stories in that divey little seaside bar.

Today, a good burger for me includes bacon, dried blue cheese, tomato, dark mustard and, yes, lettuce.

That puts me at odds with Ray Kroc, who despised lettuce the way my wife now despises him.

He demanded every burger be exactly the same: patty, precise equal squirts of mustard and ketchup, two pickles. No deviations.

And no goddamned lettuce.

There’s a hilarious scene in “The Founder” where Kroc is spying on a franchisee’s store when he sees the menu offering — horrors! — chicken. But what really sets him off is seeing a young man eating a McDonald’s burger topped with a leaf of iceberg. 

As Kroc, Keaton sees the lettuce and channels greater rage than he did as Batman after the Dark Knight saw the Joker slay thousands of innocents.

His anger looks so volatile I feared he was going to shoot the hapless customer and then shoot the lettuce. Quaking with anger, he takes the lettuce burger and tracks down the franchisee on the golf course for a nasty confrontation.

Kroc heaves the burger at the offending restaurateur, insults are exchanged. It’s the only part of this otherwise outstanding film that didn’t ring true.

You don’t exchange insults when someone throws a burger at you.

You say thank you!

Then you eat the burger.



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Tuesday, December 6, 2016

Alien movies & the new Ray Kroc flick



I look forward to seeing 5-star movies the way kids look forward to Christmas. Seated there in the dark next to my wife — no phones, no Facebook, no Trump tweets — it feels like parental hookie. 

So I’m genuinely pissed when a well-reviewed movie wastes my time.

That’s what happened with “Arrival.” It scored 93 out of 100 percent on Rotten Tomatoes.

Neither Val nor I knew what to expect other than it was a global alien invasion and that the for-now ubiquitous Amy Adams would star, thus rounding out a solid career that proves she has the chops to act opposite Clinton Eastwood, Miss Piggy and now aliens who resemble giant jellyfish raised in polluted waters.

I love movies about alien monsters. My favorites include “War of the Worlds,” “Alien” and “Independence Day.”

But we both hated “Arrival.” It was just — spoiler alert! — boring. The aliens had no lethal bent. They didn’t attempt to enslave us. They didn’t crave the taste of human flesh. They didn’t shoot Amy Adams with any ray guns that made her clothes disappear.

How the hell does a lame-o script like that get green lit?

I think the critics were fearful an honest review would lead to hurtful criticism from fellow snobs so they chose to gush in order to maintain their feelings of superiority over those of us who enjoy and understand movies like “Tremors” and “Tremors 2” through “Tremors 5.”

So now I’m left to pine for January 20 and the next potentially great movie about a carnivorous monster with an insatiable appetite to conquer the planet.

The monster?

Ray Kroc!

Yes, the man who made McDonald’s into one of the most dominant forces in the world is the subject of a major motion picture starring Pittsburgher Michael Keaton.

The movie is called “The Founder.”


I’m already nervous it might stink because the two-word title contains a glaring flaw: Ray Kroc did not found McDonalds.

Who did?

The McDonalds!

I’m talking about Mac and Dick McDonald. They came up with the formula — cheap and fast — that transformed America.

In 1940 the brothers in San Bernadino, California, opened what would become the first McDonald’s. It was incredibly successful and the brothers reveled in their good fortune.

Then in 1954 they made a pivotal mistake: They invited Kroc to visit.

His is a fascinating story. He’d been an ambitious striver all his life when at the age of 52 he made a sales call on McDonald’s. 

He was selling milkshake mixers.

The rest is history, albeit mostly untold history.

I became fascinated by the Kroc life story through an unusual source: Mark Knopfler.

He’s the founder of the colossal band, Dire Straits. I love them.

But Knopfler has more or less under-the-radar done even greater work as the solo artist he became when he truly disbanded The Straits in 1991.

So I snapped up his 2004 “Shangri-La” collection. The second track is the 5:50 song, “Boom, Like That.”

It’s all about Kroc. 

Sample lyrics ...

Or my name is not Kroc, that’s Kroc with a K
Like crocodile, but not spelled that way
It’s dog eat dog, rat eat rat
Kroc-style
Boom, like that

Sometimes you gotta be an SOB if you want to make a dream reality
Competition? Send ‘em south.
If they’re gonna drown shove a hose in their mouth
Do not pass go
Go straight to hell
I smell that meat hook smell!

Or my name’s not Kroc …

I remember playing it for a buddy who was dumbfounded that anyone would portray Ray Kroc as one of history’s greatest monsters.

Where, he wanted to know, did Knopfler come up with such a perfidious story?

Kroc’s autobiography!

So maybe come January 20, America will learn about the ruthless business tactics it took for one man to succeed on a preposterous level.

And won’t that be another valuable lesson for America’s future businessmen and women!

Coincidentally, this is all happening as western Pennsylvania mourns the death of 98-year-old Jim Delligatti, a Pittsburgh franchisee who in 1968 concocted the Big Mac sandwich. His creation became a landmark in company history and led to billions in sales over the years.

How was Delligatti rewarded?

Kroc gave him a plaque to hang in one of his stores.

When Kroc died in 1984, McDonald’s worth was estimated at $8 billion.

Boom, like that.

What’s it all mean?

I cannot say, but for some reason I’m all of a sudden craving a Big Mac.



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